DAM attend STA conference 2018
Some things go hand in hand – Tom and Jerry, Thelma and Louise, salt and pepper, wine and cheese. And it’s the same with DAM and the hospitality industry.
Having provided employee benefits packages to the hospitality industry for over a decade, this has provided us with the chance to develop a thorough understanding of the wonderful workings of the industry: how it operates, the trends it experiences and even the challenges it faces.
It’s what’s allowed us the chance to develop our position as leading employee benefits and rewards advisors to the industry, working with a range of prestigious hotel companies to provide specialized employee benefits packages: The Dorchester Collection, Malmaison, Hotel Du Vin… to name but a few.
In fact, in many ways we now feel part of the industry itself. And whilst our heart may lie with finance, there’s no denying we’ve developed a soft spot for hospitality over the years. It’s why we do all that we can to support the industry: sponsoring events, attending conferences and even hosting our own stall at some exhibitions.
Just recently, we were fortunate enough to attend the STA Hospitality and Tourism Conference in Glasgow – and to say the event was a great success would be an understatement.
Featuring a range of speakers, from Visit Scotland to Gordon Campbell Gray, the day was filled with inspiring insights into the industry, with a range of interesting discussions and thought-provoking ideas. Peter Martin for example spoke about the emerging trends and opportunities for the food and drink sector, noting that whilst the overall volume of drinks sales might be dropping, the value is rising with craft beer seen as the top emerging trend in the sector.
A panel debate on connecting and working with Scotland’s future generation in the afternoon, also provided some food for thought on the need to bridge the gap between school and industry, to not only help make more opportunities available and accessible for young people, but also help train them with the skills needed for the future.
It truly was a day to remember.
Plus, it was great to spend some time exploring the range of stands and catching up with a lot of key players in the industry – Fishers, Tennents Training Academy and Scottish tourism Alliance.
I look forward to hosting our own stall at the next STA event in October this year.