The fish that got away…
Who needs employee benefits?
You do. That’s who…
Yes you, the employer.
Because if you’re anywhere near as good as you think you are, you’ll want to have a great team around you, pushing up your bottom line, making your customers happy, smiling at you now and again, smiling at your customers more than now and again and if that team is anywhere near as good as you think they are, you’ll want them to stay.
Or if you’re feeling the pressure of recruitment costs and the “get the fishing rod out again, we need to hook a good one this time…”, you’ll want your best fish to stay.
Casting your line in the big pond is a costly stress.
There’ll be a lot of welly boots and shopping trolleys in your way before you catch the big shiny silvery fish and once you have it in your hands, you’d better have them wrapped right round it, or it’ll swim away. And someone else will catch it. Your competitors maybe? Or just someone better at catching the good fish and holding on to them.
It’s not easy and there are, as we know, a lot of welly boots and shopping trollies out there, inside and outside of your organisation.
So you need a plan and something not only to bring the good fish to you, but to hold on to the ones you already have swimming around your pond.
A job and a salary will not be enough. For some yes. For the people who are going to make a difference to your culture, forward movement, growth, brand and customer experience – these guys? They definitely need more, because they’re good and if you want them to stay with you and grow with you and ‘grow’ you, you’re going to have to give them something they won’t get anywhere else.
The benefit of you and the benefit of well, benefits.
Which will in turn, give you the benefit of them.
It’s the whole point of employee benefits. Like Corporate Social Responsibility – it’s not just a nice thing to do. It’s a commercially smart move.
But you know that anyway. And that’s a pond we’re sure your HR people have dipped their toes into.
Life is difficult enough. Work is harder than it’s ever been. We work longer hours than ever, we give more to our jobs than we’ve ever done or were expected to before, our money doesn’t go quite as far as it used to, our schedules are hectic and we struggle to balance our lives and no, cooking your child’s evening meal while answering emails on your smartphone is not a balance. That’s a hideous juggle. And on top of all of that, our customers demand and expect more than they have ever done. You’re one of them too remember. You want the optimum experience in all areas of your life outside work too. You work hard to have the best. It’s all a bit of a bad mix, but it’s the way it is, so ‘whatcha gonna do?’
You build your employer brand. And by doing so, you attract and retain the best people.
And you stop saying ‘A great company to work for’ unless a whole heap of people have said that other than yourself (and regularly say that). Just because you think you’re great doesn’t mean that anybody else does. Sorry, harsh we know...
You become a great company to work for so that you never really need to say ‘A great company to work for’, because people will just know.
To build your employer brand and recruit and retain the very best teams, you would be thinking that you might want to:
- Genuinely care about your employees and in building great teams (don’t say that you care about them if you don’t – they know how cared for they feel!)
- Be very honest with yourself about what makes you attractive and what is really a bit of a turn off (if you have absolutely no idea, then ask…your employees).
- Promote your strengths and address your weaknesses so that you become more attractive and appealing (and be ambitious with that…you don’t just have to look good, you have to look and be better than the rest).
- Create a really great place to work through rewards and benefits and make your employees feel important and valued. Benefits that help them – financially, emotionally, educationally or just make life a bit more manageable (even bearable at times!) You might not think you can’t afford to, but really, can you afford not to?
- Don’t just be good to your inner-world, be good to your outer world too. We might be more demanding but generally, we’re kinder and more caring than we used to be and good people want to work for people who make a positive impact on their communities, country, world… planet. Especially the younger generation creeping up on us. They grew up in a different world.
- Talk to us. Even if you want to keep your purse strings pulled really tight right now, just give us a call for a chat and you can say “I want to do this but I don’t know how”, or “I need to do more of what I’m doing”, or “It’s not working and I don’t know what to do and I just want to disappear down a hole” or, “I’m already in a hole” or just “Help”.
We will help you.
We’ll help you to have fewer nightmares about recruitment and holding on to your good people and many, many happy dreams about the future.
Just think how good it could be…
Have a look at what happened to some organisations when they did give us a call.
It’s all good.
Don’t let the good fish get away...
The DAM Team