18 Dec

Warm wishes from DAM as we wave goodbye to 2020

Where to begin? If someone had told me at the beginning of the year that we would have spent the past 9 months working from home, isolating from friends and family and wearing a mask like a fashion accessory, I would have nodded my head and turned the other way. It’s doubtful any of us would have readily agreed to all of the challenges that this year has brought.

However, whilst the immediate adaptation to new ways of creating, working and living amid fears of health and wellbeing was anything but easy, it would be naïve to say that 2020 has not also provided a unique opportunity for us all to innovate, learn, and as cliché as it may be to say, appreciate life’s simpler pleasures. Never again will we take for granted the chance to enjoy food with our family at Christmas, or a drink in the sunshine with friends.

So naturally, when I first sat down to reflect on the year, it certainly brought up a range of emotions – thankfulness, gratitude, worry, and sorrow to name but a few. However, for me, overall, there have been three main factors that I believe sum up the year of DAM – our team, our clients and support/charity.


Our team

From a work perspective, I have genuinely never felt more proud of our team and the way that they managed to adapt almost instantly, continuing to support one another despite being further apart than ever. This year, we were also fortunate enough to welcome two new members to the team, Kevin Greenwood and Amanda McFarlane, and it has been truly inspiring to witness the way that the team has been able to connect and glue together without even experiencing face-to-face contact for almost 9 months now. In saying that, I am sure we are all secretly counting down the days to being able to enjoy a beer, or two, together. The Christmas zoom party, (or what I can remember from the Christmas zoom party) was great, but nothing beats having the whole team huddled together singing Fairytale of New York at the end of the night.


Our clients

As well as the relationships we have been fortunate enough to continue to develop internally, this year has also witnessed DAM welcome a range of new clients on board and I feel appreciative for the relationships we have had the chance to create, and develop, throughout the year. Thank goodness for Zoom.

As I am sure will be the same for every organisation, the pandemic meant seeking new ways for us to continue connecting and supporting our clients and wider community as we recognised that now more than ever individuals required access to trustworthy and reliable guidance and support - never did I expect to be spending my evenings creating video content for our Instagram and YouTube channels. Having my 12 year-old daughter teach me how to operate the social media channels was certainly a test in patience for us both.

It goes without saying that each and every one of our team members truly encompassed our culture and fundamental values, as they have continuously went above and beyond to support our clients whilst navigating through this strange time. I was overwhelmingly touched and appreciative of the emails and calls I received throughout the past few months, to thank our team for the ongoing support they have offered.


Giving/ charity

This year has certainly brought out the best side of many – whether it’s the devoted NHS workers or more simply the general sense of kindness shared amongst strangers passing on the street. A sense of giving that was most definitely transferred into the workplace as the range of companies we work alongside have went over and above to continue to support us this year and I couldn’t be more thankful for that.

In a wider sense, there is no denying that Covid has been the source of extreme hardship for so many this year. And whilst it be naïve to state that this year has been smooth sailing for DAM by any means, we have always been very mindful of the fact that the challenges we have faced do not even begin to compare to the difficulty encountered by our close friends in the hospitality industry. Having worked alongside them since our outset back in 2003, we now very much feel a part of the industry ourselves, and whilst our heart may lie with finance, we have certainly developed a soft spot for hospitality over the years. It’s why we always do all that we can to support it – sponsoring awards, attending conferences and even hosting our own events. And we don’t want that to change now. That’s why we made the decision to donate to the Hospitality Workers Emergency Fund this Christmas. Through this charity, Hospitality Action identify those hospitality workers in significant need of help and offer a small grant. We truly hope this helps to ease even the slightest bit of pressure many individuals will be experiencing just now.

In warm appreciation of the NHS, DAM have also made a donation the NHS Charity this Christmas.

So, as we (happily) wave goodbye to 2020, I would like to thank you all for your continued support throughout this particularly difficult year. I wish you all a safe and joyous Christmas with your loved ones and look forward to the New Year that lies ahead.

My kindest wishes,

Russell Davidson
CEO & Founder



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